---
title: "Holland Home goes live with Wellzesta: 70% of independent living residents on the app in three weeks"
description: Nearly seven in ten residents at two Michigan communities used the app in three weeks. See how Holland Home's Wellzesta Life rollout worked.
image: https://articles.wellzesta.com/hubfs/Event%20Search%20Blog%20(300%20x%20175%20px)%20(29).png
---

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# Holland Home goes live with Wellzesta: 70% of independent living residents on the app in three weeks

##### Posted by [Chris Kribs](https://articles.wellzesta.com/author/chris-kribs) on November 12, 2026

![](https://articles.wellzesta.com/hubfs/Event%20Search%20Blog%20(300%20x%20175%20px)%20(29).png)

 

Three weeks after go-live, 71% of independent living residents at Holland Home's Breton Woods and 66% at Raybrook had used [Wellzesta Life](https://www.wellzesta.com/products/wellzesta-life). Both communities cleared the 60% monthly resident engagement goal Holland Home set for its first three months.

| 71% of Breton Woods residents used the app | 66% of Raybrook residents used the app | 350+ residents signed in to in-person training |
| --- | --- | --- |

Source: Wellzesta Active report data, independent living residents, first 21 days after launch.

**At a glance**

Who: Holland Home, a senior living organization in Michigan

Communities: Breton Woods and Raybrook

Go-live: fall 2026, with in-person resident training

Result: nearly seven in ten independent living residents used the app in the first 21 days, and about two-thirds earned points

Goal: 60% monthly resident engagement within three months, cleared in the first 21 days

## What did Holland Home want from a resident engagement platform?

Holland Home wanted one reliable place for community resources, services, and communication; renewed engagement and connection; stronger resident well-being; and data its team can act on. An app that residents skip serves none of those goals. Adoption decides whether a staff message reaches a resident and whether the engagement data means anything.

## How did the rollout reach nearly 7 in 10 residents in three weeks?

| Download day Residents can start using the app | Training week In-person sessions at both communities | Day 21 71% and 66% had used the app |
| --- | --- | --- |

The plan had three steps:

1. **Plan the rollout.** Wellzesta's implementation toolkit set out who does what, and Holland Home's project team called the kit a huge help.
2. **Train every resident in person.** Wellzesta's team trained residents and staff on site at both communities. More than 350 residents signed in.
3. **Keep the momentum.** Messages bring residents back, because each one sends a push notification. Resident ambassadors tell the team where residents need help.

Use peaked during training week and then settled far above the pre-launch level, which was in the single digits per day at each community. Weekly users grew through training week and held well above week one afterward.

**See a rollout like this at your community.** [Book a demo](https://meetings.hubspot.com/kyle-robinson/wellzesta-demo) and we will show you how a go-live like Holland Home's would run for your team.

## Where did residents spend their time in the app?

Events led at both communities, followed by messages. Residents also watched well-being videos and logged their own activities. That is a picture of what residents choose, not only who showed up.

| 96% of residents who answered were looking forward to using Wellzesta | 38% of written comments praised ease of use | 4 of 5 ambassadors named events as the most helpful part |
| --- | --- | --- |

## What did residents and Holland Home's team say?

In post-training feedback, residents wrote 178 comments about what they liked most. Ease of use led, followed by the training and team, event sign-up, having everything in one place, and connection through the resident directory. In their words:

> "Very easy to use and navigate."
> 
> Resident, Breton Woods

> "Everything I need to know in one place"
> 
> Resident, Breton Woods

> "Ease in signing up when I want to, even if it's midnight."
> 
> Resident, Raybrook

Holland Home staff call the in-person training "insanely impactful" and say it pushed the needle forward.

## What comes next?

Holland Home and Wellzesta review adoption data together, and a one-month report follows. Resident ambassadors will keep helping their neighbors explore more of the app.

## See how a go-live like this would run at your community

**Want to see it?**

[Book a demo](https://meetings.hubspot.com/kyle-robinson/wellzesta-demo)

###### What is Wellzesta Life?

Wellzesta Life is the resident app for senior living communities. Residents sign up for events, read messages from staff, find well-being content, and see what is happening in their community. Staff publish events and messages in Wellzesta Active.

###### How does Wellzesta train residents?

Wellzesta trains residents and staff in person during onboarding. At Holland Home, the team trained residents on site at both Breton Woods and Raybrook.

[Senior Living](https://articles.wellzesta.com/topic/senior-living) [Resident Engagement](https://articles.wellzesta.com/topic/resident-engagement) [Life Plan](https://articles.wellzesta.com/topic/life-plan)

---

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