The senior living industry has adjusted to the ‘new normal’ of virtual communication in light of the COVID-19 pandemic. Although adopting new technologies into companies was in effect before the pandemic, the epidemic highlighted the importance of the transition to virtual operations that is expected to continue post-pandemic.
Ask almost anyone in marketing, and they’ll tell you content marketing is all about storytelling. It’s been the basis for a sound content strategy for most of the twenty-first century. But the idea of big data has been making steady inroads into the conversation.