--- title: Wellzesta Articles | data science description: data science | --- [![Wellzesta](https://assets-global.website-files.com/6527f83222cbee1b24466b4d/652ed4901978b1a2ac40ce28_LogoWellzesta.svg)](https://www.wellzesta.com/) [Home](https://www.wellzesta.com/) [Solutions](https://www.wellzesta.com/solutions) [Benefits](https://www.wellzesta.com/benefits) Resources ![](https://assets-global.website-files.com/6527f83222cbee1b24466b4d/6527f83222cbee1b24466c7a_chevron-down.svg) [Articles A library worth reading](https://articles.wellzesta.com/) [White Papers Research-focused discoveries](https://www.wellzesta.com/resources/white-papers) [Case Studies Real-world client benefits](https://www.wellzesta.com/#cases) [Videos Watch our videos](https://www.wellzesta.com/resources/videos) [About us](https://www.wellzesta.com/about-us) [Contact](https://www.wellzesta.com/contact) [Book a Demo](https://www.wellzesta.com/#book-a-demo) ![](https://assets-global.website-files.com/6527f83222cbee1b24466b4d/6527f83222cbee1b24466cad_menu-3-line.svg) [Home](https://www.wellzesta.com/) [Solutions](https://www.wellzesta.com/solutions) [Benefits](https://www.wellzesta.com/benefits) Resources ![](https://assets-global.website-files.com/6527f83222cbee1b24466b4d/6527f83222cbee1b24466c7a_chevron-down.svg) [Articles A library worth reading](https://articles.wellzesta.com/) [White Papers Research-focused discoveries](https://www.wellzesta.com/resources/white-papers) [Case Studies Real-world client benefits](https://www.wellzesta.com/#cases) [Videos Watch our videos](https://www.wellzesta.com/resources/videos) [About us](https://www.wellzesta.com/about-us) [Contact](https://www.wellzesta.com/contact) [![](https://articles.wellzesta.com/hubfs/data%20in%20marketing.jpg)](https://articles.wellzesta.com/data-storytelling-a-winning-content-strategy) ## [Data + Storytelling = A Winning Content Strategy](https://articles.wellzesta.com/data-storytelling-a-winning-content-strategy) Posted by [Maribeth Jenkins](https://articles.wellzesta.com/author/maribeth-jenkins) on December 5, 2019   Ask almost anyone in marketing, and they’ll tell you content marketing is all about storytelling. It’s been the basis for a sound content strategy for most of the twenty-first century. But the idea of big data has been making steady inroads into the conversation. [Read More](https://articles.wellzesta.com/data-storytelling-a-winning-content-strategy) Topics: [data science](https://articles.wellzesta.com/topic/data-science) [storytelling](https://articles.wellzesta.com/topic/storytelling) [big data](https://articles.wellzesta.com/topic/big-data) [marketing](https://articles.wellzesta.com/topic/marketing) [strategy](https://articles.wellzesta.com/topic/strategy) [content](https://articles.wellzesta.com/topic/content) [data](https://articles.wellzesta.com/topic/data) --- [![](https://articles.wellzesta.com/hubfs/seniors-using-technology%20(1)-1.jpg)](https://articles.wellzesta.com/articles-of-interest-what-seniors-love-to-read) ## [Articles of Interest: What Seniors Love to Read](https://articles.wellzesta.com/articles-of-interest-what-seniors-love-to-read) Posted by [Jess Murphy](https://articles.wellzesta.com/author/jess-murphy) on April 26, 2019 *What articles are seniors reading the most?* [Read More](https://articles.wellzesta.com/articles-of-interest-what-seniors-love-to-read) Topics: [Seniors](https://articles.wellzesta.com/topic/seniors) [Wellness](https://articles.wellzesta.com/topic/wellness) [data science](https://articles.wellzesta.com/topic/data-science) [articles](https://articles.wellzesta.com/topic/articles) [intellectual wellness](https://articles.wellzesta.com/topic/intellectual-wellness) [life plan community](https://articles.wellzesta.com/topic/life-plan-community) [senior wellness](https://articles.wellzesta.com/topic/senior-wellness) --- [![](https://articles.wellzesta.com/hubfs/man%202-1.jpeg)](https://articles.wellzesta.com/meeting-mike-digitally) ## [Meeting Mike: Using Data to Better Understand Seniors](https://articles.wellzesta.com/meeting-mike-digitally) Posted by [John M. Robinson MD, PhD](https://articles.wellzesta.com/author/john-m-robinson-md-phd) on April 18, 2019 *One of the most rewarding parts of my job as the scientific director at the [Wellzesta Health Research Institute](https://www.whri.us/) is the ability to take an interest in the lives of seniors. Last Sunday afternoon, I was "just browsing" on the Wellzesta Life sites used by one of our partner Life Plan Communities. The onboarding team at Wellzesta gets to meet each resident; I am usually not so fortunate. Mostly, I get to meet the residents digitally through the Connect feature.* [Read More](https://articles.wellzesta.com/meeting-mike-digitally) Topics: [Senior Living](https://articles.wellzesta.com/topic/senior-living) [Seniors](https://articles.wellzesta.com/topic/seniors) [Wellness](https://articles.wellzesta.com/topic/wellness) [artificial intelligence](https://articles.wellzesta.com/topic/artificial-intelligence) [data science](https://articles.wellzesta.com/topic/data-science) --- [![](https://articles.wellzesta.com/hubfs/final%20man%20on%20train-2.png)](https://articles.wellzesta.com/how-we-use-artificial-intelligence-at-wellzesta) ## [How we use artificial intelligence at Wellzesta](https://articles.wellzesta.com/how-we-use-artificial-intelligence-at-wellzesta) Posted by [John M. Robinson MD, PhD](https://articles.wellzesta.com/author/john-m-robinson-md-phd) on March 12, 2019 *Artificial intelligence can benefit seniors’ health & wellness - here’s how.* [Read More](https://articles.wellzesta.com/how-we-use-artificial-intelligence-at-wellzesta) Topics: [Senior Living](https://articles.wellzesta.com/topic/senior-living) [Seniors](https://articles.wellzesta.com/topic/seniors) [Wellness](https://articles.wellzesta.com/topic/wellness) [artificial intelligence](https://articles.wellzesta.com/topic/artificial-intelligence) [machine learning](https://articles.wellzesta.com/topic/machine-learning) [data science](https://articles.wellzesta.com/topic/data-science) [predictive analytics](https://articles.wellzesta.com/topic/predictive-analytics) --- [All posts](https://articles.wellzesta.com/all) Main pages [Home](https://www.wellzesta.com/) [Solutions](https://www.wellzesta.com/solutions) [Benefits](https://www.wellzesta.com/benefits) [About us](https://www.wellzesta.com/about-us) [Contact](https://www.wellzesta.com/contact) [Life](https://www.wellzesta.com/products/wellzesta-life) [Elevate](https://www.wellzesta.com/products/wellzesta-elevate) [Vis](https://www.wellzesta.com/#) [Connect](https://www.wellzesta.com/#) [Discover](https://www.wellzesta.com/#) [Thrive](https://www.wellzesta.com/#) Case Studies [Greenfield Community](https://www.wellzesta.com/cases/greenfield-community) [Enterprise Organizations](https://www.wellzesta.com/cases/enterprise-organizations) [Sigle-Site Community](https://www.wellzesta.com/cases/single-site-community) [Home Care Franchises](https://www.wellzesta.com/cases/home-care-franchises) Contact us [![](https://assets-global.website-files.com/6527f83222cbee1b24466b4d/6527f83222cbee1b24466c11_mail.svg) info@wellzesta.com](mailto:templates@wavesdesign.io) ![](https://assets-global.website-files.com/6527f83222cbee1b24466b4d/6527f83222cbee1b24466c02_message-circle.svg) @wellzesta ![](https://assets-global.website-files.com/6527f83222cbee1b24466b4d/6527f83222cbee1b24466bfc_phone.svg) 864-214-6530 [![](https://assets-global.website-files.com/6527f83222cbee1b24466b4d/652ed4901978b1a2ac40ce28_LogoWellzesta.svg)](https://www.wellzesta.com/old-home) We transform legacy communication systems into innovative, highly-adopted engagement platforms that support resident well-being and staff efficiency. 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