Ask almost anyone in marketing, and they’ll tell you content marketing is all about storytelling. It’s been the basis for a sound content strategy for most of the twenty-first century. But the idea of big data has been making steady inroads into the conversation.
Topics: data science storytelling big data marketing strategy content data
What articles are seniors reading the most?
Topics: Seniors Wellness data science articles intellectual wellness life plan community senior wellness
One of the most rewarding parts of my job as the scientific director at the Wellzesta Health Research Institute is the ability to take an interest in the lives of seniors. Last Sunday afternoon, I was "just browsing" on the Wellzesta Life sites used by one of our partner Life Plan Communities. The onboarding team at Wellzesta gets to meet each resident; I am usually not so fortunate. Mostly, I get to meet the residents digitally through the Connect feature.
Topics: Senior Living Seniors Wellness artificial intelligence data science
Artificial intelligence can benefit seniors’ health & wellness - here’s how.
Topics: Senior Living Seniors Wellness artificial intelligence machine learning data science predictive analytics
We transform legacy communication systems into innovative, highly-adopted engagement platforms that support resident well-being and staff efficiency.
