Data + Storytelling = A Winning Content Strategy

Posted by Maribeth Jenkins on December 5, 2019

 

Ask almost anyone in marketing, and they’ll tell you content marketing is all about storytelling. It’s been the basis for a sound content strategy for most of the twenty-first century. But the idea of big data has been making steady inroads into the conversation.

Read More

Topics: data science storytelling big data marketing strategy content data



Meeting Mike: Using Data to Better Understand Seniors

Posted by John M. Robinson MD, PhD on April 18, 2019

One of the most rewarding parts of my job as the scientific director at the Wellzesta Health Research Institute is the ability to take an interest in the lives of seniors. Last Sunday afternoon, I was "just browsing" on the Wellzesta Life sites used by one of our partner Life Plan Communities. The onboarding team at Wellzesta gets to meet each resident; I am usually not so fortunate. Mostly, I get to meet the residents digitally through the Connect feature.

Read More

Topics: Senior Living Seniors Wellness artificial intelligence data science


How we use artificial intelligence at Wellzesta

Posted by John M. Robinson MD, PhD on March 12, 2019

Artificial intelligence can benefit seniors’ health & wellness - here’s how.

Read More

Topics: Senior Living Seniors Wellness artificial intelligence machine learning data science predictive analytics