If you are a member of the sales and marketing team at your [independent living or life plan] retirement community, did you know that you are in the retirement planning business? You may not think so because, for most people, the phrase “retirement planning” translates to “financial planning." But I would encourage you to broaden your scope of what retirement planning includes.
As Director of Wellness Arts for Arbor Acres United Methodist Retirement Community in Winston-Salem, North Carolina, Alice Smith knows the importance of whole-person wellbeing.
In senior living we must move beyond the 3 B’s — Bingo, Bible study, Birthdays. There’s nothing necessarily wrong with any of those — in fact, they all should be celebrated. Yet, today’s resident / member wants something increasingly personalized, exciting, and stimulating.