How to Achieve Rapid Growth through B2B Marketing for Home Care

Posted by Grant Gaston on January 3, 2020

 

 

You may have been running your home care agency for 5 weeks or 5 years - it doesn’t matter. The reality is that most of us start out by recruiting 20 caregivers, and then finding new clients to give them work. It’s like the cat chasing the mouse, a constant juggling act of hiring and retaining caregivers, scheduling them to clients, and always prospecting for enough new clients to keep everyone busy, regardless of how long you have been doing it.

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Topics: marketing home care caregiver retention referrals b2b marketing caregiver turnover


Continuing Care at Home by the Numbers: Plan Ahead for Peace of Mind

Posted by Carol Barbour on December 19, 2019

 

It’s no secret that long-term care is expensive, especially as you get older. Whether you’re injured or diagnosed with a serious illness or chronic condition, an unexpected health change can drain your savings. Many people believe that Medicare will pay for long-term care, but that is simply not the case. 

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Topics: Seniors senior wellness senior care home care continuing care at home retirement


Social Isolation, Transportation Access, and Optimism

Posted by David Sax on December 10, 2019

The impact of social isolation and loneliness on populations of older adults and people with disabilities has received a great deal of attention in the news and from institutions in recent years.

Currently, one quarter of our aging population and one half of those living with physical and cognitive disabilities report living lives in unwanted isolation.

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Topics: Senior Living Seniors Wellness life plan community senior wellness health & wellness social connection social wellness transportation senior care


Data + Storytelling = A Winning Content Strategy

Posted by Maribeth Jenkins on December 5, 2019

 

Ask almost anyone in marketing, and they’ll tell you content marketing is all about storytelling. It’s been the basis for a sound content strategy for most of the twenty-first century. But the idea of big data has been making steady inroads into the conversation.

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Topics: data science storytelling big data marketing strategy content data


Introducing Wellzesta Elevate for Senior Living

Posted by Evangeline Wilds on December 2, 2019

 

Embrace what's next for senior living. Elevate is workforce engagement + wellness software that streamlines communications, reduces operational inefficiencies, and cultivates staff wellbeing. The result? Better employee retention and engagement.

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Topics: Senior Living Wellness life plan community ccrc wellzesta engagement software workforce engagement elevate workforce staff wellness staff retention


Sometimes Wellness Involves Screen Time

Posted by Bridgewater Retirement Community on November 22, 2019

In this article, Bridgewater's Director of Well-being & Engagement explains her holistic understanding of wellness.

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Topics: Senior Living Seniors Technology Digital senior wellness bridgewater


Wellzesta presents at the 2019 LeadingAge Annual Meeting in San Diego

Posted by Jess Murphy on October 25, 2019

Explore the LeadingAge session titled: "Leveraging Wellness Data to Differentiate Your Community" on October 28th at 3:30 Pacific. Kyle Robinson, Partner at Wellzesta, a software company specializing in communication, wellness, and health and Sarah Hagan, Vice President of Independent Living at Bridgewater, a Life Plan Community in Virginia will present at the national LeadingAge Conference in San Diego.

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Topics: life plan community social wellness wellness data engagement software LeadingAge19 bridgewater


Wellzesta Partners with Voice Provider VoCo

Posted by Kyle Robinson, MA on October 24, 2019

Wellzesta has partnered with VoCo, a leading voice technology provider who offers senior living residents and members access to secure, private messages on Alexa devices. Through this partnership, Wellzesta offers its clients an extended way to access their community-specific data: by asking Alexa.

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Topics: life plan community wellzesta social connection voice technology amazon alexa smart speaker VoCo


Seniors, Personality, and the Pursuit of Wellness

Posted by Evangeline Wilds on August 23, 2019

 

Wellness programming for seniors is impactful in many ways, due to the fact that it is often multi-dimensional, focusing on a variety of wellness dimensions at once. Classes of all types usually address social wellness, as seniors come together to learn, exercise, or travel. While this can benefit seniors’ social connections, helping them make friends and avoid isolation, it can be intimidating for seniors who are introverted to only have access to wellness programming in group contexts.

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Topics: Senior Living Wellness senior wellness health & wellness wellzesta introverts personality


Embracing Change with Mindfulness

Posted by Kassi Yancey on July 18, 2019

 

The nature of reality is that change is happening all around us, all the time; everything in life is impermanent.  Yet, the paradox is humans have an adverse reaction to change. We are constantly in resistance to the groundless flow of change.  

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Topics: Wellness Wellbeing Emotional Wellness wellzesta gratitude journaling mindfulness meditation