--- title: Wellzesta Articles | John M. Robinson MD, PhD description: CEO at Wellzesta, Inc. --- [![Wellzesta](https://assets-global.website-files.com/6527f83222cbee1b24466b4d/652ed4901978b1a2ac40ce28_LogoWellzesta.svg)](https://www.wellzesta.com/) [Home](https://www.wellzesta.com/) [Solutions](https://www.wellzesta.com/solutions) [Benefits](https://www.wellzesta.com/benefits) Resources ![](https://assets-global.website-files.com/6527f83222cbee1b24466b4d/6527f83222cbee1b24466c7a_chevron-down.svg) [Articles A library worth reading](https://articles.wellzesta.com/) [White Papers Research-focused discoveries](https://www.wellzesta.com/resources/white-papers) [Case Studies Real-world client benefits](https://www.wellzesta.com/#cases) [Videos Watch our videos](https://www.wellzesta.com/resources/videos) [About us](https://www.wellzesta.com/about-us) [Contact](https://www.wellzesta.com/contact) [Book a Demo](https://www.wellzesta.com/#book-a-demo) ![](https://assets-global.website-files.com/6527f83222cbee1b24466b4d/6527f83222cbee1b24466cad_menu-3-line.svg) [Home](https://www.wellzesta.com/) [Solutions](https://www.wellzesta.com/solutions) [Benefits](https://www.wellzesta.com/benefits) Resources ![](https://assets-global.website-files.com/6527f83222cbee1b24466b4d/6527f83222cbee1b24466c7a_chevron-down.svg) [Articles A library worth reading](https://articles.wellzesta.com/) [White Papers Research-focused discoveries](https://www.wellzesta.com/resources/white-papers) [Case Studies Real-world client benefits](https://www.wellzesta.com/#cases) [Videos Watch our videos](https://www.wellzesta.com/resources/videos) [About us](https://www.wellzesta.com/about-us) [Contact](https://www.wellzesta.com/contact) ## John M. Robinson MD, PhD ![](https://articles.wellzesta.com/hubfs/john%20robinson%20photo%203%2080.png) CEO at Wellzesta, Inc. Find me on: ### Recent Posts [![](https://articles.wellzesta.com/hubfs/Blog%20posts-3.png)](https://articles.wellzesta.com/introducing-the-9th-dimension-of-wellness-cultural) ## [Introducing the 9th Dimension of Wellness: Cultural](https://articles.wellzesta.com/introducing-the-9th-dimension-of-wellness-cultural) Posted by [John M. Robinson MD, PhD](https://articles.wellzesta.com/author/john-m-robinson-md-phd) on September 23, 2025 The **Integrated Classification of Wellness (ICW)** is a standard framework designed to help organizations understand, measure, and support whole-person wellness. Managed by the **Wellzesta Health Research Institute (WHRI)**—a separate nonprofit research entity—the ICW provides a shared language for wellness that communities can use to guide programming and better serve residents. [Read More](https://articles.wellzesta.com/introducing-the-9th-dimension-of-wellness-cultural) Topics: [Senior Living](https://articles.wellzesta.com/topic/senior-living) [Wellness](https://articles.wellzesta.com/topic/wellness) --- [![](https://articles.wellzesta.com/hubfs/grid-AI.webp)](https://articles.wellzesta.com/wellzesta-actions) ## [How Wellzesta Actions deliver AI](https://articles.wellzesta.com/wellzesta-actions) Posted by [John M. Robinson MD, PhD](https://articles.wellzesta.com/author/john-m-robinson-md-phd) on March 17, 2025   *This is the first article in a series on how Wellzesta incorporates artificial intelligence (AI) in our products and services.* [Read More](https://articles.wellzesta.com/wellzesta-actions) Topics: [artificial intelligence](https://articles.wellzesta.com/topic/artificial-intelligence) [Engineering](https://articles.wellzesta.com/topic/engineering) [IT](https://articles.wellzesta.com/topic/it) --- [![](https://articles.wellzesta.com/hubfs/Shell%20Point%20signwall.jpg)](https://articles.wellzesta.com/wellzesta-onboards-shell-point) ## [Wellzesta Onboards Shell Point](https://articles.wellzesta.com/wellzesta-onboards-shell-point) Posted by [John M. Robinson MD, PhD](https://articles.wellzesta.com/author/john-m-robinson-md-phd) on March 13, 2025 CHARLOTTE, NC -- MARCH, 13 2025 -- Wellzesta Inc, an AgeTech platform provider, is pleased to announce the onboarding of Shell Point Retirement Community in Fort Myers, Florida. [Read More](https://articles.wellzesta.com/wellzesta-onboards-shell-point) Topics: [engagement software](https://articles.wellzesta.com/topic/engagement-software) [AI](https://articles.wellzesta.com/topic/ai) [Customer Onboarding](https://articles.wellzesta.com/topic/customer-onboarding) --- [![](https://articles.wellzesta.com/hubfs/Bridgewater%20Resident%20Demographics2.png)](https://articles.wellzesta.com/the-boomers-really-are-here) ## [40% of residents are Boomers](https://articles.wellzesta.com/the-boomers-really-are-here) Posted by [John M. Robinson MD, PhD](https://articles.wellzesta.com/author/john-m-robinson-md-phd) on September 16, 2024 At Bridgewater Retirement Community, the Baby Boomers comprise nearly 40% of independent living residents. [Read More](https://articles.wellzesta.com/the-boomers-really-are-here) Topics: [Senior Living](https://articles.wellzesta.com/topic/senior-living) [Resident Engagement](https://articles.wellzesta.com/topic/resident-engagement) [Active Aging](https://articles.wellzesta.com/topic/active-aging) --- [![](https://articles.wellzesta.com/hubfs/image-Aug-23-2024-02-40-32-7482-PM.png)](https://articles.wellzesta.com/wellzestas-auto-scaling-api-saves-resources-and-reduces-costs) ## [Wellzesta’s auto-scaling API improves performance, saves energy and reduces costs](https://articles.wellzesta.com/wellzestas-auto-scaling-api-saves-resources-and-reduces-costs) Posted by [John M. Robinson MD, PhD](https://articles.wellzesta.com/author/john-m-robinson-md-phd) on August 23, 2024   [Read More](https://articles.wellzesta.com/wellzestas-auto-scaling-api-saves-resources-and-reduces-costs) Topics: [Seniors](https://articles.wellzesta.com/topic/seniors) [artificial intelligence](https://articles.wellzesta.com/topic/artificial-intelligence) [LeadingAge CAST](https://articles.wellzesta.com/topic/leadingage-cast) [software](https://articles.wellzesta.com/topic/software) --- [![](https://articles.wellzesta.com/hubfs/Screenshot%202024-03-30%20at%206.11.00%20AM.png)](https://articles.wellzesta.com/new-smart-search) ## [New: Smart Search](https://articles.wellzesta.com/new-smart-search) Posted by [John M. Robinson MD, PhD](https://articles.wellzesta.com/author/john-m-robinson-md-phd) on March 30, 2024 Wellzesta's Research & Development team, known internally as "Edge," just released an AI-powered search engine. The AI capabilities make the search more intelligent, or "smart." Smart search finds content that would typically escape detection by classic search methods. [Read More](https://articles.wellzesta.com/new-smart-search) Topics: [Resident Engagement](https://articles.wellzesta.com/topic/resident-engagement) [wellzesta](https://articles.wellzesta.com/topic/wellzesta) [smart search](https://articles.wellzesta.com/topic/smart-search) [AI](https://articles.wellzesta.com/topic/ai) --- [![](https://articles.wellzesta.com/hubfs/couple%20-%20computer.png)](https://articles.wellzesta.com/six-reasons-why-wellzesta-life-is-so-fast) ## [Six Reasons Why Wellzesta Life is so Fast](https://articles.wellzesta.com/six-reasons-why-wellzesta-life-is-so-fast) Posted by [John M. Robinson MD, PhD](https://articles.wellzesta.com/author/john-m-robinson-md-phd) on March 8, 2024 Here are Six (6) reasons why Wellzesta Life App is so fast. [Read More](https://articles.wellzesta.com/six-reasons-why-wellzesta-life-is-so-fast) Topics: [Senior Living](https://articles.wellzesta.com/topic/senior-living) [Communication](https://articles.wellzesta.com/topic/communication) [Technology](https://articles.wellzesta.com/topic/technology) [Digital](https://articles.wellzesta.com/topic/digital) [data](https://articles.wellzesta.com/topic/data) [IT](https://articles.wellzesta.com/topic/it) --- [![](https://articles.wellzesta.com/hubfs/guy%20computer.png)](https://articles.wellzesta.com/our-software-release-cycle) ## [Our software release cycle](https://articles.wellzesta.com/our-software-release-cycle) Posted by [John M. Robinson MD, PhD](https://articles.wellzesta.com/author/john-m-robinson-md-phd) on February 26, 2024   We are often asked, "how often do you release software?" I suspect that person asking the question really wants to know whether we are actively improving our software. The answer to the second question is a resounding yes. Our largest expense, by far, is software development. [Read More](https://articles.wellzesta.com/our-software-release-cycle) Topics: [Senior Living](https://articles.wellzesta.com/topic/senior-living) [Life Plan](https://articles.wellzesta.com/topic/life-plan) [at home](https://articles.wellzesta.com/topic/at-home) [software](https://articles.wellzesta.com/topic/software) [create](https://articles.wellzesta.com/topic/create) [Engineering](https://articles.wellzesta.com/topic/engineering) [IT](https://articles.wellzesta.com/topic/it) [feature toggles](https://articles.wellzesta.com/topic/feature-toggles) --- [![](https://articles.wellzesta.com/hubfs/Single-Sign-On.png)](https://articles.wellzesta.com/wellzesta-single-sign-on-sso-enables-user-integrations) ## [Wellzesta Single Sign On (SSO) enables user integrations](https://articles.wellzesta.com/wellzesta-single-sign-on-sso-enables-user-integrations) Posted by [John M. Robinson MD, PhD](https://articles.wellzesta.com/author/john-m-robinson-md-phd) on February 15, 2024 At Wellzesta, we receive many requests for integrations. The term "integration" means different things to different people. Often, what a client seeks is an integrated experience for their residents. Specifically, the end user's movement between Wellzesta Life and the integrated software should be frictionless. [Read More](https://articles.wellzesta.com/wellzesta-single-sign-on-sso-enables-user-integrations) Topics: [Senior Living](https://articles.wellzesta.com/topic/senior-living) [Wellbeing](https://articles.wellzesta.com/topic/wellbeing) [Resident Engagement](https://articles.wellzesta.com/topic/resident-engagement) [Engineering](https://articles.wellzesta.com/topic/engineering) [IT](https://articles.wellzesta.com/topic/it) [integrations](https://articles.wellzesta.com/topic/integrations) --- [![](https://articles.wellzesta.com/hubfs/active%20aging2.png)](https://articles.wellzesta.com/how-feature-toggles-enable-customization) ## [Wellzesta Life for Aging in Place](https://articles.wellzesta.com/how-feature-toggles-enable-customization) Posted by [John M. Robinson MD, PhD](https://articles.wellzesta.com/author/john-m-robinson-md-phd) on January 9, 2024   *Feature Toggles allow Wellzesta Life to serve the aging-in-place market.* [Read More](https://articles.wellzesta.com/how-feature-toggles-enable-customization) Topics: [Engineering](https://articles.wellzesta.com/topic/engineering) [IT](https://articles.wellzesta.com/topic/it) [HCBS](https://articles.wellzesta.com/topic/hcbs) [member engagement platform](https://articles.wellzesta.com/topic/member-engagement-platform) [welltech](https://articles.wellzesta.com/topic/welltech) [CCaH](https://articles.wellzesta.com/topic/ccah) [Life Plan at Home](https://articles.wellzesta.com/topic/life-plan-at-home) [aging in place](https://articles.wellzesta.com/topic/aging-in-place) [feature toggles](https://articles.wellzesta.com/topic/feature-toggles) --- [All posts](https://articles.wellzesta.com/all) [Next](https://articles.wellzesta.com/author/john-m-robinson-md-phd/page/2) Main pages [Home](https://www.wellzesta.com/) [Solutions](https://www.wellzesta.com/solutions) [Benefits](https://www.wellzesta.com/benefits) [About us](https://www.wellzesta.com/about-us) [Contact](https://www.wellzesta.com/contact) [Life](https://www.wellzesta.com/products/wellzesta-life) [Elevate](https://www.wellzesta.com/products/wellzesta-elevate) [Vis](https://www.wellzesta.com/#) [Connect](https://www.wellzesta.com/#) [Discover](https://www.wellzesta.com/#) [Thrive](https://www.wellzesta.com/#) Case Studies [Greenfield Community](https://www.wellzesta.com/cases/greenfield-community) [Enterprise Organizations](https://www.wellzesta.com/cases/enterprise-organizations) [Sigle-Site Community](https://www.wellzesta.com/cases/single-site-community) [Home Care Franchises](https://www.wellzesta.com/cases/home-care-franchises) Contact us [![](https://assets-global.website-files.com/6527f83222cbee1b24466b4d/6527f83222cbee1b24466c11_mail.svg) info@wellzesta.com](mailto:templates@wavesdesign.io) ![](https://assets-global.website-files.com/6527f83222cbee1b24466b4d/6527f83222cbee1b24466c02_message-circle.svg) @wellzesta ![](https://assets-global.website-files.com/6527f83222cbee1b24466b4d/6527f83222cbee1b24466bfc_phone.svg) 864-214-6530 [![](https://assets-global.website-files.com/6527f83222cbee1b24466b4d/652ed4901978b1a2ac40ce28_LogoWellzesta.svg)](https://www.wellzesta.com/old-home) We transform legacy communication systems into innovative, highly-adopted engagement platforms that support resident well-being and staff efficiency. 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