Grant Gaston

Grant has an extensive background in sales and marketing, from small to medium businesses. He has expertise in senior care from a corporate perspective, building and structuring home care agencies, and is also an expert in sales management systems. He commercialized the 52 Weeks Marketing System, and developed the 52 Weeks Sales Management Software with an application program for mobile devices (app), designed specifically for franchisees, marketers and internal sales and marketing coordinators.

Recent Posts

How to Achieve Rapid Growth through B2B Marketing for Home Care

Posted by Grant Gaston on January 3, 2020



You may have been running your home care agency for 5 weeks or 5 years - it doesn’t matter. The reality is that most of us start out by recruiting 20 caregivers, and then finding new clients to give them work. It’s like the cat chasing the mouse, a constant juggling act of hiring and retaining caregivers, scheduling them to clients, and always prospecting for enough new clients to keep everyone busy, regardless of how long you have been doing it.

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Topics: marketing home care caregiver retention referrals b2b marketing caregiver turnover