Attracting and retaining qualified employees has become increasingly difficult for senior living organizations. With senior care workers facing under appreciation, burnout from high workloads, and low wages, retaining existing employees is hard enough, let alone drawing in new ones. Many of these senior living organizations attempt to attract employees with an increase in monetary incentives. While effective, financial incentives are not possible for all communities, particularly in light of COVID-19’s effects on many communities’ financial positions.
You may have been running your home care agency for 5 weeks or 5 years - it doesn’t matter. The reality is that most of us start out by recruiting 20 caregivers, and then finding new clients to give them work. It’s like the cat chasing the mouse, a constant juggling act of hiring and retaining caregivers, scheduling them to clients, and always prospecting for enough new clients to keep everyone busy, regardless of how long you have been doing it.