If you are a member of the sales and marketing team at your [independent living or life plan] retirement community, did you know that you are in the retirement planning business? You may not think so because, for most people, the phrase “retirement planning” translates to “financial planning." But I would encourage you to broaden your scope of what retirement planning includes.
Topics: Senior Living Seniors Financial Wellness Life Plan senior wellness aging wellzesta marketing senior care retirement mylifesite
You may have been running your home care agency for 5 weeks or 5 years - it doesn’t matter. The reality is that most of us start out by recruiting 20 caregivers, and then finding new clients to give them work. It’s like the cat chasing the mouse, a constant juggling act of hiring and retaining caregivers, scheduling them to clients, and always prospecting for enough new clients to keep everyone busy, regardless of how long you have been doing it.
Topics: marketing home care caregiver retention referrals b2b marketing caregiver turnover
Ask almost anyone in marketing, and they’ll tell you content marketing is all about storytelling. It’s been the basis for a sound content strategy for most of the twenty-first century. But the idea of big data has been making steady inroads into the conversation.
Topics: data science storytelling big data marketing strategy content data
We transform legacy communication systems into innovative, highly-adopted engagement platforms that support resident well-being and staff efficiency.
