How to Achieve Rapid Growth through B2B Marketing for Home Care

Posted by Grant Gaston on January 3, 2020

 

 

You may have been running your home care agency for 5 weeks or 5 years - it doesn’t matter. The reality is that most of us start out by recruiting 20 caregivers, and then finding new clients to give them work. It’s like the cat chasing the mouse, a constant juggling act of hiring and retaining caregivers, scheduling them to clients, and always prospecting for enough new clients to keep everyone busy, regardless of how long you have been doing it.

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Topics: marketing home care caregiver retention referrals b2b marketing caregiver turnover


Data + Storytelling = A Winning Content Strategy

Posted by Maribeth Jenkins on December 5, 2019

 

Ask almost anyone in marketing, and they’ll tell you content marketing is all about storytelling. It’s been the basis for a sound content strategy for most of the twenty-first century. But the idea of big data has been making steady inroads into the conversation.

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Topics: data science storytelling big data marketing strategy content data