--- title: Wellzesta Articles | Jeremiah Treacy description: Jeremiah Treacy is partner and creative director at Resin, the Bay Area advertising and branding experts in marketing to seniors. They've repositioned, rebranded and relaunched senior living communities in California, Ohio, Wisconsin, and Virginia. Resin has increased occupancy, awareness, and brand expectations on what a senior living community can be. 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They've repositioned, rebranded and relaunched senior living communities in California, Ohio, Wisconsin, and Virginia. Resin has increased occupancy, awareness, and brand expectations on what a senior living community can be. Smarter digital and analog strategies, creative, and brand management help clients always elevate with thinking that’s simple, fresh, and relevant. Find me on: ### Recent Posts [![](https://articles.wellzesta.com/hubfs/image-from-rawpixel-id-1471-jpeg%20(1).jpg)](https://articles.wellzesta.com/what-do-seniors-want-your-retirement-community-to-be) ## [What Do Seniors Want Your Retirement Community to Be?](https://articles.wellzesta.com/what-do-seniors-want-your-retirement-community-to-be) Posted by [Jeremiah Treacy](https://articles.wellzesta.com/author/jeremiah-treacy) on February 25, 2020   “What’s old is new again,” or so the saying goes. With senior living or retirement communities, whichever term you prefer, the model is shifting ever so slightly depending on what your community is, or what you offer the senior today. It may even depend on where your senior community is located; after all, geography can often play a part in the senior community profile. 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