--- title: Wellzesta Launches Signature Focus Group description: Wellzesta launches an innovative Signature Focus Group process to get direct feedback from senior users! image: https://articles.wellzesta.com/hubfs/Untitled%20design%20(1)-4.png --- [![Wellzesta](https://assets-global.website-files.com/6527f83222cbee1b24466b4d/652ed4901978b1a2ac40ce28_LogoWellzesta.svg)](https://www.wellzesta.com/) [Home](https://www.wellzesta.com/) [Solutions](https://www.wellzesta.com/solutions) [Benefits](https://www.wellzesta.com/benefits) Resources ![](https://assets-global.website-files.com/6527f83222cbee1b24466b4d/6527f83222cbee1b24466c7a_chevron-down.svg) [Articles A library worth reading](https://articles.wellzesta.com/) [White Papers Research-focused discoveries](https://www.wellzesta.com/resources/white-papers) [Case Studies Real-world client benefits](https://www.wellzesta.com/#cases) [Videos Watch our videos](https://www.wellzesta.com/resources/videos) [About us](https://www.wellzesta.com/about-us) [Contact](https://www.wellzesta.com/contact) [Book a Demo](https://www.wellzesta.com/#book-a-demo) ![](https://assets-global.website-files.com/6527f83222cbee1b24466b4d/6527f83222cbee1b24466cad_menu-3-line.svg) [Home](https://www.wellzesta.com/) [Solutions](https://www.wellzesta.com/solutions) [Benefits](https://www.wellzesta.com/benefits) Resources ![](https://assets-global.website-files.com/6527f83222cbee1b24466b4d/6527f83222cbee1b24466c7a_chevron-down.svg) [Articles A library worth reading](https://articles.wellzesta.com/) [White Papers Research-focused discoveries](https://www.wellzesta.com/resources/white-papers) [Case Studies Real-world client benefits](https://www.wellzesta.com/#cases) [Videos Watch our videos](https://www.wellzesta.com/resources/videos) [About us](https://www.wellzesta.com/about-us) [Contact](https://www.wellzesta.com/contact) # Wellzesta Launches Signature Focus Group ##### Posted by [Annie Keough](https://articles.wellzesta.com/author/annie-keough) on September 13, 2021 ![](https://articles.wellzesta.com/hubfs/Untitled%20design%20(1)-4.png)   Wellzesta launches an innovative **Signature Focus Group** process to get direct feedback from senior users! **What is a Signature Focus Group?** Wellzesta has chosen an ongoing group of residents that provide **constructive and helpful feedback** on drawings of potential Wellzesta Life updates. With an initial group of 1-2 participants from each of our client communities, the groups will continue to **grow and evolve with new clients**. **How Does it Work?** To ensure solid representative feedback, we chose users who are **active members of their community** and have a “pulse” on the experience with Wellzesta among their community members. Wellzesta worked with community staff and reviewed past resident onboarding participants to find the perfect group. We sent the participants a video of potential product changes and followed up with a digital survey, providing one week for participants to respond.  Overall, users are very aware of **the needs of their fellow community members** and are willing to advocate on their behalf! **How Will it Help?** By putting the **power of choice** into the hands of residents, Wellzesta can test product enhancements in a **controlled and trusted setting**. Through this process, we are ensuring that new updates will be **well-received** in our client communities. Kate Sweeney, a Client Success team member at Wellzesta, reports that “the feedback was **extremely insightful**” and looks forward to “taking all of \[it\] into consideration with our next product updates, demonstrating our **continued commitment to serving our senior users**.” Click [**here**](https://www.wellzesta.com/) to learn more about Wellzesta or [**connect**](https://app.hubspot.com/meetings/jackson-frerichs) with a member of our Sales team. 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