Maribeth Jenkins

Maribeth Jenkins is the president of Sabal Group, a Charleston, SC-based technology company that leverages the power of raw data and transforms it into ready-to-use information for decision-makers who understand the power of having the right information before taking action or making decisions.
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Recent Posts

Data + Storytelling = A Winning Content Strategy

Posted by Maribeth Jenkins on December 5, 2019


Ask almost anyone in marketing, and they’ll tell you content marketing is all about storytelling. It’s been the basis for a sound content strategy for most of the twenty-first century. But the idea of big data has been making steady inroads into the conversation.

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Topics: data science storytelling big data marketing strategy content data