Brad Breeding

Brad Breeding is the president and founder of myLifeSite ( a CCRC comparison site and retirement resource for seniors. Founded in 2010, myLifeSite provides detailed, objective information and tools for consumers and their advisors.
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Recent Posts

Your Role in Retirement Planning: Guiding Prospective Senior Living Residents

Posted by Brad Breeding on March 6, 2020


If you are a member of the sales and marketing team at your [independent living or life plan] retirement community, did you know that you are in the retirement planning business? You may not think so because, for most people, the phrase “retirement planning” translates to “financial planning." But I would encourage you to broaden your scope of what retirement planning includes.

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Topics: Senior Living Seniors Financial Wellness Life Plan senior wellness aging wellzesta marketing senior care retirement mylifesite