If you are a member of the sales and marketing team at your [independent living or life plan] retirement community, did you know that you are in the retirement planning business? You may not think so because, for most people, the phrase “retirement planning” translates to “financial planning." But I would encourage you to broaden your scope of what retirement planning includes.
Topics: Senior Living Seniors Financial Wellness Life Plan senior wellness aging wellzesta marketing senior care retirement mylifesite
“What’s old is new again,” or so the saying goes. With senior living or retirement communities, whichever term you prefer, the model is shifting ever so slightly depending on what your community is, or what you offer the senior today. It may even depend on where your senior community is located; after all, geography can often play a part in the senior community profile.
Topics: Senior Living Seniors life plan community senior wellness wellzesta continuing care retirement
“The two most important days in your life are the day you are born and the day you find out why.” Mark Twain
Topics: Seniors senior wellness brain health mindfulness senior care brain function purposeful life purpose
The phone rings - it’s the hospital on the other line. Your mother fell and is injured. They also mention they believe she may have had a stroke. You leave your job and head to the hospital. If you aren’t close by, maybe you head to the airport or embark on a long drive. All of a sudden, you are in the middle of a situation you weren’t prepared for. The hospital staff is asking you what you want to do with your mom. She can’t live alone for awhile, or maybe ever again. Where do you want her to go? Where should she go for rehabilitation therapy? You have no idea where to start.
Topics: Seniors senior wellness aging eldercare senior care continuing care at home care manager healthcare
You may have been running your home care agency for 5 weeks or 5 years - it doesn’t matter. The reality is that most of us start out by recruiting 20 caregivers, and then finding new clients to give them work. It’s like the cat chasing the mouse, a constant juggling act of hiring and retaining caregivers, scheduling them to clients, and always prospecting for enough new clients to keep everyone busy, regardless of how long you have been doing it.
Topics: marketing home care caregiver retention referrals b2b marketing caregiver turnover
It’s no secret that long-term care is expensive, especially as you get older. Whether you’re injured or diagnosed with a serious illness or chronic condition, an unexpected health change can drain your savings. Many people believe that Medicare will pay for long-term care, but that is simply not the case.
Topics: Seniors senior wellness senior care home care continuing care at home retirement
The impact of social isolation and loneliness on populations of older adults and people with disabilities has received a great deal of attention in the news and from institutions in recent years.
Currently, one quarter of our aging population and one half of those living with physical and cognitive disabilities report living lives in unwanted isolation.
Topics: Senior Living Seniors Wellness life plan community senior wellness health & wellness social connection social wellness transportation senior care
Ask almost anyone in marketing, and they’ll tell you content marketing is all about storytelling. It’s been the basis for a sound content strategy for most of the twenty-first century. But the idea of big data has been making steady inroads into the conversation.
Topics: data science storytelling big data marketing strategy content data
In this article, Bridgewater's Director of Well-being & Engagement explains her holistic understanding of wellness.
Topics: Senior Living Seniors Technology Digital senior wellness bridgewater
Explore the LeadingAge session titled: "Leveraging Wellness Data to Differentiate Your Community" on October 28th at 3:30 Pacific. Kyle Robinson, Partner at Wellzesta, a software company specializing in communication, wellness, and health and Sarah Hagan, Vice President of Independent Living at Bridgewater, a Life Plan Community in Virginia will present at the national LeadingAge Conference in San Diego.
Topics: life plan community social wellness wellness data engagement software LeadingAge19 bridgewater
We transform legacy communication systems into innovative, highly-adopted engagement platforms that support resident well-being and staff efficiency.
